Launch & Duration
- Launched by: Shri Shivraj Singh Chouhan, Union Minister for Agriculture & Farmers Welfare and Rural Development
- Campaign Duration: May 29 to June 12, 2025
- Objective: Strengthen India’s agricultural foundation for achieving a “Viksit Bharat” (Developed India) by 2047
Primary Objectives
- Ensure national food security for 1.45 billion people
- Improve nutritional outcomes and farmer incomes
- Promote resource conservation for sustainability
Six-Point Strategy of the Agriculture Ministry
- Increase agricultural production
- Reduce production costs
- Ensure fair prices for produce
- Compensate losses due to natural disasters
- Promote crop diversification, value addition & food processing
- Encourage natural and organic farming
Key Features
- Interactive Model: Farmers can share challenges, ask questions, report local issues (e.g., pest attacks)
- Collaboration between 16,000+ agricultural scientists & 731 KVKs
- Annual Rollout: Before Kharif and Rabi sowing seasons
- Aims to transform scientific research into practical guidance at grassroots level