Context:
India’s largest small finance bank, AU Small Finance Bank (AU SFB), has launched an elite Concierge Service under its premium banking programs – AU ivy and AU Eternity. This strategic move aims to redefine luxury banking for ultra-high-net-worth individuals (UHNIs) by delivering personalized, lifestyle-driven services that extend well beyond traditional banking.
Concierge Services: Redefining Premium Banking
The new Concierge Services are designed to cater to the diverse preferences and evolving expectations of AU SFB’s affluent clientele. They provide swift, effective assistance in areas ranging from global travel arrangements to lifestyle experiences, enhancing day-to-day convenience and elevating the overall customer journey.
Key Offerings Under AU ivy and AU Eternity
- Global Travel & Luxury Accommodation
- Tie-ups with luxury hotels and private villas
- Personalized itinerary and travel planning
- Overseas Education Assistance
- End-to-end support for students including research, planning, and post-departure coordination
- Gourmet Dining Privileges
- Exclusive culinary experiences and fine dining offers via top-tier partners
- Airport Services
- Complimentary cab transfers, priority lounge access, and premium meet & greet services
- Golfing Access
- Entry to renowned golf courses through established service providers
- Shopping & Gifting Experiences
- Offers on luxury brands, early access to new collections, and curated gift services
- Luxury & Lifestyle Experiences
- Access to private events, celebrity chef sessions, limousine services, and yacht charters
- RSVP Events
- Invitations to high-end social events, private screenings, and bespoke dinners
- Cutting-edge Digital Solutions
- Tailored tech-based banking for an elevated user experience
Strategic Impact
With this offering, AU SFB:
- Reinforces its position as a customer-first, innovation-driven financial institution
- Deepens its engagement with the premium and UHNI segment
- Differentiates itself through luxury, lifestyle, and bespoke banking experiences
About AU Small Finance Bank (AU SFB)
AU Small Finance Bank Limited (AU SFB) is India’s largest small finance bank and a scheduled commercial bank, recognized for its pioneering efforts in inclusive and digital-first banking since the launch of its banking operations in April 2017.
Founding
- Founded: 1996 by Mr. Sanjay Agarwal, a first-generation entrepreneur
- Banking Operations Commenced: April 2017
- Experience: 29 years of financial services excellence
