Context:
Bank of Maharashtra has partnered with Customer Capital, a specialist in captive commerce loyalty solutions, to launch an exclusive travel platform and loyalty rewards program for its cardholders. The collaboration is designed to enhance the user experience and promote greater customer engagement through a branded travel booking service accessible via the Bank of Maharashtra’s card website and app.
Key Highlights of the Partnership
- Launch of a white-label travel platform called Tripstacc tailored for Bank of Maharashtra customers
- Platform will allow users to book hotels and tickets directly, offering a seamless, rewarding experience
- Provides the bank with insight into Travel and Expense (T&E) spend patterns not possible through traditional promotions
- Aims to increase engagement, improve value offerings, and deepen market penetration in travel-related spending
Strategic Implications for the Loyalty Market
- India’s loyalty program market is projected to grow to USD 7.92 billion by 2028
- This collaboration taps into the potential of technology-driven, AI-powered loyalty platforms
- Positions Bank of Maharashtra to become a preferred partner by offering curated value to its cardholders
About Customer Capital
- Founded in 2022, Customer Capital is redefining loyalty through captive commerce and AI-powered solutions
- Operates a suite of white-label platforms (Staccs) for industries like travel and e-commerce
- Provides strategic consulting, technology accelerators, and AI-driven engines to make loyalty programs profitable and consumer-loved
This partnership marks a significant move by Bank of Maharashtra to strengthen its digital offerings and loyalty capabilities. By adopting Customer Capital’s Tripstacc platform, the bank is set to offer a highly personalized, data-informed travel booking experience, solidifying its role in the evolving landscape of customer-centric financial services.
