Context:
Star Health and Allied Insurance, India’s largest retail health insurer, has introduced Star Flexi—a customizable, multi-rider add-on under its flagship Super Star health insurance plan. The offering includes three tailored variants: Essential, Preferred, and Secure, each designed to address unique health coverage needs across different demographics.
Objective
The new add-on reinforces flexibility, personalisation, and affordability, with specific features suited for:
- First-time buyers in Tier 2 and Tier 3 towns
- Urban families and working professionals
- Long-term policyholders seeking top-tier protection
Star Flexi Variants
1. Essential Variant
Target Group: First-time health insurance buyers in Tier 2 and Tier 3 towns
2. Preferred Variant
Target Group: Urban professionals and families
3. Secure Variant
Target Group: Experienced buyers
