- It is the methods used by integrating both the physical and the digital element to form a combined system that offers experience to users. The term “phygital” derives itself from the terms “physical” and “digital”.
- Phygital ecosystem application sector in Industries Phygital ecosystems have manifested themselves into different industrial domains, including retail, health, and education, and much more.
Here are some examples:
- From Retail: Retailing gives a customer access to so many channels of sales including online and offline stores, mobile apps, social media, and websites.
- Customers receive personalized offers and shopping experiences based on their preferences:
- Health: Physical visits combined with electronic follow-up after the visit.
- Education: Virtual expeditions with physical classrooms combined.
