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I&B Ministry Issues Advisory to OTT Platforms

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Context:

This advisory indicates that the government is becoming increasingly watchful regarding OTT platforms such as Netflix, Amazon Prime Video, and Disney+ Hotstar, specifically with regards to content regulation and age-related classification as mentioned in the IT Rules of 2021.

Key Points of the Advisory

  • OTT platforms should refrain from streaming any content that is within the definition of illegal content (obscene, pornographic, vulgar).
  • Age classification and parental control have to be applied for such content that is for adult audiences.
  • Action was initiated because of complaints received from Members of Parliament, statutory bodies, etc.

The grievance-redressal set-up entails a three-stage settlement under the IT Rules:

  1. Complaint is resolved at the level of the platform.
  2. Then moves to self-regulatory body.
  3. Finally, grievance enters the Union Government’s Inter-departmental Committee.

Increasing Concern Regarding Content Available on OTT Platforms

  • In December 2024, the Ministry of I&B had warned the OTT platforms against those shows promoting drugs.
  • The Supreme Court directed the government to address obscene content on social media.
  • The advisory will pertain to contents curated for OTT platforms, not to user-generated platforms such as YouTube.

Legal Framework for Regulation of Content

Consequences for OTT Platforms & Viewers

  • Stronger implementation of content control and age-related restrictions.
  • Possible self-censorship on the part of streaming services to avoid legal troubles.
  • Heightened government regulation on defining what is ‘obscene’ or ‘vulgar.’

This shift denotes a larger circumstance where India is regulating digital content, often in implementation of a balance between free expression and societal concerns regarding online content.

The Draft Digital Personal Data Protection Rules 2025

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