Context:
In a significant boost to local heritage and the rural economy, seven traditional products from West Bengal have been granted the prestigious Geographical Indication (GI) tag, bringing the state’s total GI-recognized items to 33.
New GI Tag Winners
- Nolen Gurer Sandesh – A cherished Bengali winter sweet made from chhena and seasonal nolen gur (date palm jaggery).
- Baruipur Guava – Cultivated in the Baruipur region, prized for its unique taste and aroma.
- Kamarpukur’s White Bonde – A soft, syrupy variant of the classic sweet.
- Murshidabad’s Chhanabora – Dense milk-based sweets often gifted in traditional functions.
- Bishnupur’s Motichur Laddoo – Known for its fine, melt-in-the-mouth texture.
- Radhunipagal Rice – A rare indigenous variety with strong aroma and culinary versatility.
- Malda’s Nistari Silk Yarn – High-quality silk known for its shine and texture.
Cultural and Economic Significance
The announcement is expected to:
- Boost local MSMEs and rural employment.
- Encourage traditional sweet-makers and artisans.
- Facilitate branding and market access, both domestic and global.
- Strengthen West Bengal’s culinary and craft heritage.
Key Contributors Behind the GI Applications
- Misti Udyog: Led applications for the sweetmeats.
- Baruipur Farmers Producer Company: Applied for Baruipur Guava.
- State Agricultural Management & Extension Training Institute (Narendrapur): Applied for Radhunipagal rice.
Most applications were filed 2–3 years ago, and the approvals mark the culmination of long-term research and documentation efforts.
Challenges Remain in Marketing & Export
Despite recognition, certain logistical hurdles persist:
- Short shelf life (7–10 days) of jaggery-based sweets like Nolen Gurer Sandesh affects export potential.
- Air freight costs remain a barrier for global expansion.
However, modern packaging of nolen gur is already improving shelf life, offering potential for broader scalability.
What’s Next?
West Bengal is actively seeking GI status for more regional delicacies and crafts:
- Shaktigarh’s Langcha
- Krishnanager’s Swar Puria
- Ranaghat’s Pantua
- Mograhat’s Silver Craft
These items, according to stakeholders, are cultural symbols worthy of global recognition.
India’s GI Landscape
- Over 500 Indian products now have GI status.
- West Bengal’s recent additions strengthen its presence in the national GI portfolio.
“These products are more than just commodities — they represent identity, tradition, and pride,” added Guha.
