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AU Small Finance Bank Rolls Out Elite Concierge Services for AU ivy and AU Eternity Program Members

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RBI Grade BNABARD ESISEBI
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AU Small Finance Bank (AU SFB), India’s largest small finance bank, has introduced concierge services for its premium banking programs, AU ivy and AU Eternity.

Key Highlights:

  • Target Audience: The services are designed for Ultra High Net Worth Individuals (UHNI) and go beyond traditional banking by offering bespoke lifestyle privileges.
  • Service Offerings:
    • Travel: Partnerships for domestic and international luxury travel, hotels, and villas.
    • Education Support: Assistance for students planning to study abroad, from pre-departure to post-arrival.
    • Dining: Exclusive culinary experiences and premium offers through partner networks.
    • Airport Services: Complimentary cab transfers, premium lounge access, and meet & greet services.
    • Golf Access: Access to elite golf courses through service providers.
    • Shopping Perks: Deals with luxury brands, invitations to exclusive events, and access to limited-edition items.
    • Luxury Experiences: Limousine pickups, yacht charters, private events with celebrity chefs and mixologists.
    • Event Invitations: Private screenings, sit-down dinners, and cookout evenings.
    • Digital Banking: Advanced digital banking solutions tailored for premium clients.

About AU SFB:

  • Founding and Growth: AU Small Finance Bank was founded in 1996 by Sanjay Agarwal and became a scheduled commercial bank in April 2017.
  • Credit Ratings: The bank holds strong credit ratings: ‘AA/Stable’ from CRISIL, ICRA, CARE, and India Ratings, and ‘AA+/Stable’ for Fixed Deposits from CRISIL.
  • Leadership: Executive Director & Deputy CEO: Uttam Tibrewal.

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