The 10th National Convention of Agrivision was a national-level event focused on improving agricultural education, promoting scientific innovation, encouraging agribusiness entrepreneurship, and supporting farmer development. It brought together agricultural universities, research institutions, policymakers, businesses, and farming communities to discuss new opportunities in the agriculture sector. Organised by Agrivision under the aegis of the ICAR Agricultural Education Division, the convention was held at the ICAR–NASC Complex in Pusa, New Delhi. Its main aim was to connect agricultural research and knowledge with market opportunities while promoting value addition and entrepreneurship in agriculture.
What is the Agrivision 2026 Convention?
The convention highlighted the changing face of Indian agriculture. Along with increasing crop production, farmers need better market access, modern processing facilities, improved infrastructure, and opportunities to start their own agricultural businesses. By encouraging collaboration between researchers, educational institutions, industries, and farmers, the 10th National Convention of Agrivision aimed to promote sustainable agricultural growth and improve farmers’ income.
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The Agrivision 2026 Convention in New Delhi concluded with discussions on strengthening India’s agricultural sector and creating better opportunities for farmers and rural communities. The convention highlighted the need to move beyond simply increasing agricultural production and focus on market demand, market intelligence, and value-chain development. These approaches can help farmers make informed decisions about what to grow, reduce marketing challenges, and get better returns for their produce.
The event also emphasised the importance of preparing agricultural graduates for the changing needs of the agriculture sector. Developing practical skills in agricultural research, agribusiness, and modern technology can help young professionals explore new career opportunities and support innovation in farming. Overall, the Agrivision 2026 Convention highlighted how market-oriented agriculture, skill development, and technological innovation can strengthen India’s agricultural competitiveness, promote rural employment, and contribute to sustainable agricultural development.
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Key Features
- Participation of Agricultural Students from Across India: Around 450 agricultural students from 25 states participated in the convention, along with scientists, policymakers, entrepreneurs, and farmers. The event provided a platform for young people to share ideas and learn about developments in the agriculture sector.
- Focus on Market-Oriented Agriculture: Discussions highlighted the importance of understanding consumer demand, market trends, product quality, and profitability. Farmers were encouraged to consider market opportunities while deciding what crops to grow and how to sell their produce.
- Promotion of Agricultural Innovation and Entrepreneurship: The convention encouraged the development of agricultural start-ups, technology-based solutions, and new business opportunities in agriculture and allied sectors. These initiatives can help young people build careers and create employment in rural areas.
- Stronger Collaboration Between Industry, Academia, and Farmers: The event brought together agricultural universities, research institutions, extension services, businesses, and farming communities. Such collaboration can help turn scientific research into practical solutions that benefit farmers.
- Focus on Improving Farmers’ Income: The convention emphasised farmer-centric development through value addition, better market linkages, and the practical use of scientific knowledge. These measures can help farmers receive better returns, reduce marketing challenges, and strengthen rural livelihoods.
Significance of Agrivision 2026 for Indian Agriculture
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The 10th National Convention of Agrivision 2026 highlighted the need to make Indian agriculture more profitable, innovative and market-oriented. The discussions focused on improving farmers’ income, promoting agricultural entrepreneurship, strengthening research, and creating better employment opportunities for agricultural graduates.
The convention also highlighted that agricultural development should not be limited to increasing crop production. Better storage, food processing, market access and the use of modern technology are equally important for building a strong and sustainable agricultural economy.
1. Promoting Agricultural Value Chains
Agricultural development has traditionally focused on increasing crop production. However, farmers can earn better returns when their produce is properly stored, graded, processed, packaged and marketed. A strong agricultural value chain connects farmers with buyers, processors, retailers and consumers. Better infrastructure and market access can help reduce post-harvest losses and enable farmers to sell their produce at competitive prices.
Developing efficient value chains is particularly important for small and marginal farmers, who often face difficulties accessing profitable markets. Transparent pricing, reliable transportation and suitable storage facilities can help them receive better returns.
2. Encouraging Agricultural Entrepreneurship and Start-ups
Agricultural entrepreneurship can create new business opportunities in farming and allied sectors. Young entrepreneurs and agricultural graduates can explore areas such as food processing, precision farming, farm machinery services, cold storage, digital marketing and agricultural supply-chain management. Agritech start-ups can also develop innovative solutions for soil testing, irrigation management, weather forecasting and crop advisory services. These technologies can help farmers improve productivity, manage resources efficiently and make informed decisions.
Promoting agribusiness can also create employment opportunities in rural areas and encourage young people to contribute to India’s growing agri-food economy.
3. Connecting Agricultural Research with Farmers
India has a large network of agricultural universities, research institutions and extension agencies. However, research can deliver its full benefits only when scientific findings and improved technologies reach farmers and are adopted in the field. Better coordination between scientists, agricultural extension workers and farming communities can help develop practical solutions suited to local farming conditions.
The Indian Council of Agricultural Research (ICAR) plays an important role in agricultural research, education and technology development. Strengthening these connections can help farmers adopt improved farming practices, increase resource efficiency and respond more effectively to emerging agricultural challenges.
4. Improving Farmers’ Income and Profitability
Higher agricultural production does not always result in higher farm income. Farmers may face fluctuating market prices, rising input costs, inadequate storage facilities and limited access to buyers.
Market intelligence, collective marketing, food processing and better transportation can help farmers reduce marketing difficulties and capture a greater share of the value generated from their produce.Farmer Producer Organisations (FPOs) can support collective purchasing, aggregation, processing and marketing. These arrangements can improve bargaining power and help small and marginal farmers access markets more effectively.
The broader objective is to ensure that agricultural growth translates into better incomes, stronger livelihoods and improved living standards for farming communities.
Major Challenges in Developing Market-Oriented Agriculture in India
Despite progress in agricultural research and technology, several challenges continue to affect farmers’ income and the development of agricultural value chains.
- Small and fragmented landholdings: Limited farm sizes can make mechanisation, large-scale production and collective marketing more difficult.
- Inadequate agricultural infrastructure: Shortages of warehouses, cold storage facilities, processing units and efficient transport can increase post-harvest losses.
- Limited access to modern technology: High costs, lack of technical knowledge and inadequate digital connectivity can prevent farmers from adopting improved agricultural practices.
- Lack of timely market information: Farmers may struggle to obtain reliable information about prices, consumer demand and potential buyers.
- Skills gap among agricultural graduates: Limited practical exposure to entrepreneurship, business management and emerging technologies can make it difficult for graduates to establish agricultural enterprises.
- Climate change and production risks: Irregular rainfall, rising temperatures, water shortages and soil degradation can affect crop yields, farm investments and market supplies.
Addressing these challenges requires coordinated efforts from government institutions, agricultural universities, private businesses, researchers and farming communities.
Way Forward
To build a more competitive and farmer-friendly agricultural sector, India needs to focus on the following priorities.
- Modernise agricultural education: Include practical training in agribusiness, entrepreneurship, digital agriculture and value-chain management in agricultural courses.
- Strengthen Farmer Producer Organisations: Improve access to finance, infrastructure, professional management and markets so that farmers can benefit from collective action.
- Invest in post-harvest infrastructure: Expand access to rural warehouses, cold chains, grading facilities, food processing units and reliable transportation.
- Promote affordable agricultural technology: Encourage innovations that are practical, cost-effective and suitable for small and marginal farmers.
- Improve research and extension services: Strengthen cooperation between agricultural scientists, universities, extension agencies and farmers to speed up the adoption of useful technologies.
- Encourage sustainable farming practices: Promote efficient water use, soil conservation, climate-resilient agriculture and responsible use of agricultural inputs.
- Create opportunities for rural youth: Support agricultural start-ups, skill development and entrepreneurship to generate employment across farming and allied sectors.
Conclusion
The 10th National Convention of Agrivision 2026 highlighted the importance of making Indian agriculture more market-oriented, innovative and farmer-centric. Its key themes included agricultural entrepreneurship, scientific research, value-chain development and stronger collaboration between educational institutions, businesses and farming communities. The larger message is that increasing agricultural production is only one part of agricultural development. Better market access, modern infrastructure, practical education and the adoption of suitable technologies are equally important for improving farmers’ income.
By connecting agricultural knowledge with market opportunities and encouraging young people to participate in agribusiness, India can work towards a more competitive, sustainable and inclusive agricultural economy.
