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- ISMA represents the sugar industry in India as a liaison between the government and private sugar mills.
- It was established in 1932 and opened up India’s sugar export market in 1957.
- Both the Central and State Governments recognized ISMA and raise the issues of private sugar mills and the sugar industry.
- ISMA develops the State sugar Associations in working out the problems of sugar mills.
- ISMA has addressed the cause of the cyclical nature of sugar, and thus it has focused on the interests and welfare of sugarcane farmers.
- ISMA undertook pan-India satellite mapping of sugarcane areas that enabled more accessible planning and estimation of production.
- ISMA maintains a database for the sugar industry that is also made available to member factories, media, and international sugar organizations.
- ISMA publications include magazines and journals for Indian sugar, which also carries news about crushing operations, sugar statistics, and Acts and Rules.
- ISMA is engaging constantly with the sugar consumers, traders, and other stakeholders in collective problem-solving and action.
