Context:
The Investor Education and Protection Fund Authority (IEPFA) has signed a Memorandum of Understanding (MoU) with Kotak Mahindra Bank Limited (KMBL) to enhance investor awareness across India.
- Objective: This collaboration aims to educate investors on responsible investing, financial fraud prevention, and protecting investor rights.
Initiative Details
- Digital Outreach: IEPFA’s educational content will be featured on Kotak Mahindra Bank’s various platforms, including:
- ATMs
- Kiosks
- Websites
- Mobile apps
- Social media platforms
- Timeline: The campaign is set to roll out in the financial year 2025-2026.
- Cost: There will be no financial commitment from IEPFA for this campaign.
- Outreach: The partnership leverages Kotak Mahindra Bank’s 2000+ branches and 3000+ ATMs to reach a wide audience.
