Why in News?
- On 29th May 2025, the Government of India launched the Ayush Nivesh Saarthi portal at the Ayush Stakeholder/Industry Interaction Meet at Vanijya Bhawan, New Delhi.
- Jointly unveiled by:
- Shri Piyush Goyal, Union Minister of Commerce & Industry
- Shri Prataprao Jadhav, MoS (IC), Ministry of Ayush
About Ayush Nivesh Saarthi Portal
- Purpose: A digital, investor-focused platform for promoting investments in India’s Ayush (Ayurveda, Yoga, Unani, Siddha, and Homeopathy) sector.
- Developed by: Ministry of Ayush in collaboration with Invest India
- Target Users: Domestic and global investors interested in the traditional medicine and wellness ecosystem
Key Features
- Investor Facilitation: Provides real-time support and streamlined interface for project guidance
- Policy Access: Consolidates central and state-level policy frameworks, incentives, and approval procedures
- Investment Opportunities: Lists investment-ready Ayush projects
- Transparency & Ease of Doing Business: Offers real-time data, policy clarity, and a unified interface for approvals and schemes
Significance
- Economic Growth:
- Supports 100% FDI in Ayush via automatic route
- Catalyzes job creation, MSME participation, and startup incubation
- Global Wellness Leadership:
- Positions India as a hub for natural and holistic health systems
- Aligns with the growing global demand for preventive, natural healthcare
- Support to Medical Value Travel (MVT):
- Ayush is a key contributor to India’s $13 billion MVT sector
- Sectoral Growth:
- Ayush sector recorded 17% CAGR (2014–2020)
- Leverages India’s biodiversity: over 8,000 medicinal plant species
