Context:
L&T Finance Ltd. (LTF), one of India’s leading non-banking financial companies (NBFCs), has partnered with Google Pay to provide personal loans directly via the digital payments platform.
Key Highlights:
- Objective: Strengthen LTF’s product diversification strategy and expand credit accessibility through a seamless digital channel.
- Functionality: Eligible Google Pay users can apply for and access LTF personal loans directly within the app.
- Digital Ecosystem Integration: Focus on embedding financial products into high-engagement platforms to reach a wider customer base.
