Context:
On September 1, 2025, Axis Bank Limited launched the 3rd edition of Sparsh Week (September 1–5, 2025) under the theme “Raise the Bar”. The initiative brought together over 1 lakh employees across 5,868 branches in 40 cities to strengthen customer experience, employee engagement, and leadership visibility.
Sparsh Week 2025
- Theme: Raise the Bar.
- Core Principles:
- Own the Brand
- Own the Customer
- Act with Speed
- Zero Pendency
Segment-Specific Initiatives
- Students: “Piggy to Prodigy Day” – Bank tours, fun learning sessions, and engagement with Axis Bank Young Bankers (ABYB).
- Women: Financial awareness sessions via ARISE; Nari Shakti Diwas with panel discussions and discounts.
- Senior Citizens: Awareness drives on digital banking, fraud prevention, and will creation.
- Startups: Startup Sangam – showcasing ventures, CX roundtables, and networking.
- MSMEs: Expert sessions and loan facilitation.
- Farmers & Agri-entrepreneurs: Krishi Diwas advisory sessions, soil-testing kits, and rural outreach programs.
- NRIs: Client engagement across UAE, Singapore, and U.S. with homecoming meets.
- LGBTQ+ Community: Pink Economy event and inclusion-focused interactions.
About Axis Bank
- MD & CEO: Amitabh Chaudhry
- HQ: Mumbai, Maharashtra
- Established: 1993
- Tagline: Badhti Ka Naam Zindagi
