Source: TOI
Context:
The National Bank for Agriculture and Rural Development (NABARD) has initiated efforts to secure Geographical Indication (GI) tags for nine traditional products from Jharkhand. The move aims to protect local products, prevent imitation, and enhance market opportunities both nationally and internationally.
Key Highlights:
- Products Identified for GI Tag:
- Atthe Mutton – Deoghar
- Sweet Tamarind – Simdega
- Biru Gamcha – Simdega
- Kuchai Silk Sarees – Seraikela Kharsawan
- Kuchai Turmeric – Seraikela Kharsawan
- Bhagaiyya Silk Sarees – Godda
- Tribal Jewellery – Ranchi
- Bamboo Crafts – Ranchi and Deoghar
- Karni Shawl – Khunti
- Objective of GI Tagging:
- Prevent imitation and ensure authenticity.
- Enhance market credibility for traditional products.
- Open national and global market opportunities for artisans.
- NABARD’s Promotion Strategy:
- Authorized user enrollment for GI products.
- Branding and marketing support.
- Market linkages and participation in fairs.
