Source: Times of India
Context:
Date: September 15, 2025
Location: Entrepreneurship Development Institute of India (EDII), Ahmedabad
Collaborators: EDII and NABARD
Objective:
- To support artisans and entrepreneurs in Gujarat by facilitating Geographical Indication (GI) registration for traditional crafts and agro-products.
- To enhance market access, preserve cultural heritage, and promote sustainable rural development.
Key Highlights:
- Inauguration: By Shaji K V, Chairman of NABARD and member of EDII’s governing board.
- Significance: EDII Director General Dr. Sunil Shukla highlighted the centre’s role in preserving India’s heritage and promoting global market access for artisans.
- Products in Focus: 12 traditional crafts and agro-products in advanced stages of GI registration, including:
- Patari Craft (Jasdan)
- Beadwork (Dahod)
- Kites (Khambhat)
- Dhabla & Shawls (Saurashtra)
- Dabu Block Printing (Deesa)
- Mud Mirror Work (Kutch)
- Kodari, White Ragi, Varai (Dang)
- Cow Ghee (Gir)
- Bamboo Mat Weaving (Dadra & Nagar Haveli)
- Seashell Craft (Diu & Daman)
Impact:
- Facilitates branding and market outreach for traditional products.
- Strengthens artisan livelihoods and promotes cultural preservation.
