IFBA Launches Food Awareness Initiative on World Food Day

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Source: BL

Organisers:
  • Indian Food & Beverage Association (IFBA)
  • National Institute of Food Technology, Entrepreneurship and Management (NIFTEM-Kundli)
  • Institute of Hotel Management, Catering and Nutrition (IHM Delhi)
Objective:
  • Promote informed dialogue and collaborative action across the food ecosystem, bringing together industry leaders, regulators, researchers, and academia.
  • Debunk myths surrounding common food choices shaped by misinformation rather than science.
  • Empower consumers to make science-backed, healthy food decisions.

Key Focus Areas:

  • Palm oil and its usage in diets.
  • Processed and packaged foods: benefits and misconceptions.
  • A1 vs A2 ghee varieties.
  • Protein supplements and nutrition myths.

Special Features:

  • Healthy Snacking Contest:
    • Supported by Indian Federation of Culinary Associations.
    • Judges include:
      • Sudhir Sibal, Ambassador, World Chefs Without Borders
      • Madhusudan Gupta, Treasurer, Indian Federation of Culinary Associations
      • Manjari Chandra, Functional Nutritionist
    • Purpose: Spotlight emerging culinary leaders shaping safe and nutritious food trends in India.
  • Stakeholder Engagement:
    • Combines discussions, practical demonstrations, and evidence-based approaches.
    • Encourages collaboration between industry, academia, and regulators.

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