- Customized Crop and Weather Advisory: Real-time advice regarding crops and weather through mobile apps, call centers, and field teams.
- ‘Crop Doctor’: Feature of AI-enabled Image Analytics for real-time identification of pests and consulting with experts.
- ‘Crop Calendar’: Notification-based and crop-specific periodic advisory system that helps systematically plan farming activities.
- ‘Customised Nutrition’: Recommendations of crop nutrition at the farmer level to boost crop yields and quality.
- Climate Smart Technologies and Sustainable Farming: Enabling farming that produces crops sustainably with less carbon emissions and improved productivity of farms.
- Partnerships supporting the uptake of emerging technologies: Would site specific nutrient management, crop health monitoring, fertilization with drone technology, and precision farming using IoT devices.
- ‘Krishi Mitra’ AI Chatbot: Developed jointly with Microsoft, this has a voice-and regional-language-based personalization feature.
- E-Market for Purchase of Inputs: Provides improved and pest management-backed inputs through advice towards increased productivity.
- Agri Credit Facilities: Facilitate Kisan Credit Card and input loans for farmers and a preapproved working capital loan for FPOs.
- E-Platform for Sale: Provides marketeer access to farmers by making price information open and transparent.
- Capacity Building: Ensures that proper training and dissemination of information on climate change impacts and appropriate farm interventions.
- Community Platform: Share best farming practices, expert advice and address several issues from farmers.
Scale and Reach:
In 10 Indian states, ITCMAARS has made over 1.5 million farmers’ lives better via more than 1650 FPOs. The app consists of value chains in wheat, soybean, and millets. It is supported by banking partners, crop nutrition and protection majors, and multiple ICAR Agri Institutes. By the year 2030, ITCMAARS aims to cover around 4,000 FPOs and empower 10 million farmers.
