IFBA Launches Food Awareness Initiative on World Food Day

Organisers:

• Indian Food & Beverage Association (IFBA)
• National Institute of Food Technology, Entrepreneurship and Management (NIFTEM-Kundli)
• Institute of Hotel Management, Catering and Nutrition (IHM Delhi)

Objective:

• Promote informed dialogue and collaborative action across the food ecosystem, bringing together industry leaders, regulators, researchers, and academia.
• Debunk myths surrounding common food choices shaped by misinformation rather than science.
• Empower consumers to make science-backed, healthy food decisions.

Key Focus Areas:

• Palm oil and its usage in diets.
• Processed and packaged foods: benefits and misconceptions.
• A1 vs A2 ghee varieties.
• Protein supplements and nutrition myths.

Special Features:

• Healthy Snacking Contest:
  • Supported by Indian Federation of Culinary Associations.
  • Judges include:
    • Sudhir Sibal, Ambassador, World Chefs Without Borders
    • Madhusudan Gupta, Treasurer, Indian Federation of Culinary Associations
    • Manjari Chandra, Functional Nutritionist
  • Purpose: Spotlight emerging culinary leaders shaping safe and nutritious food trends in India.
• Stakeholder Engagement:
  • Combines discussions, practical demonstrations, and evidence-based approaches.
  • Encourages collaboration between industry, academia, and regulators.