Project Overview
- Initiative Launch:
- Lulu Group has launched a global agricultural production initiative in Pollachi to promote sustainable farming and empower local farmers.
- The project is managed by Lulu’s Fair Exports division, focusing on procurement, production, packing, and global distribution through Lulu hypermarkets.
Key Highlights of the Initiative
- Land and Cultivation:
- Seed planting began on 160 acres at Ganapathi Palayam, with cultivation starting on 50 acres in the initial phase.
- Objective: To directly support local farmers and produce high-quality vegetables and fruits aligned with international standards.
- Crops under cultivation include:
- Bananas
- Coconuts
- Drumsticks
- Onions
- Snake gourds
Commitment to Quality and Sustainability
- Lulu ensures that all produce meets global quality standards for export across its global retail network.
- Emphasis on organic farming practices, using natural fertilisers to maintain soil health and fertility.
- Focus on providing farm-fresh products to customers worldwide.
Integrated Farming Approach
- The initiative also includes sustainable fish farming.
- 5,000 fish fingerlings were introduced into local water bodies as part of integrated agricultural and aquaculture practices.
Through this initiative, Lulu Group is not only expanding its global supply chain with high-quality, farm-fresh produce but also contributing to the empowerment of local farmers and promoting sustainable, integrated farming practices in India.
Source: Business Line
