Context:
India’s marine fisheries sector witnessed a major transformation in 2025!Tap to play · from the C4S channel
UPL, a global provider of sustainable agricultural products and solutions, has launched a worldwide campaign titled ‘#AFarmerCan – The hero you don’t know you need’ ahead of the 30th United Nations Climate Change Conference (COP30) scheduled from November 10 to 21, 2025, in Belém, Brazil. The campaign seeks to position farmers as key climate heroes and advocates for their recognition in global climate policy dialogues.
Campaign Objective
The #AFarmerCan campaign highlights farmers’ central role in advancing climate resilience and sustainable development. It urges world leaders, policymakers, and consumers to acknowledge farmers as critical agents of change in the fight against climate change.
UPL’s Four-Pillar Incentive Framework for Farmer Resilience
As part of its advocacy at COP30, UPL has proposed a four-pillar incentive model to strengthen farmers’ economic and environmental resilience:
| Pillar | Focus | Objective |
|---|---|---|
| Pay | Financial rewards | Incentivise adoption of climate-smart practices. |
| Protect | Subsidies & insurance | Safeguard farmers against climate and market risks. |
| Procure | Market access | Facilitate entry to public procurement channels for certified sustainable produce. |
| Promote | Digital empowerment | Scale digital tools, soil data, and capacity-building initiatives. |
This framework aims to integrate economic incentives with sustainability goals, empowering farmers to become active contributors to climate solutions.
