Aditya Birla Capital Digital Launches Digital Gold SIP

Product Overview:

• Company: Aditya Birla Capital Digital Ltd (ABCDL)
• Product: Digital Gold Systematic Investment Plan (SIP)
• App: Available on ABCD Mobile App
• Investment Options:
• ₹50 for weekly SIPs
• ₹100 for monthly SIPs

Key Features:

• Automated & Regular Investments: Helps users invest consistently and leverage rupee-cost averaging and compounding.
• 24-Karat Gold-Backed: Gold is stored in insured, secure vaults managed by MMTC-PAMP (JV between Swiss brand PAMP & MMTC, GoI undertaking).
• Integrated Gifting + SIP Options: Enables planning, saving, and gifting gold through one platform.
• No Physical Storage Hassles: Eliminates risks of loss, theft, and making charges linked with physical gold.

Additional Offering – Digital Silver:

• Also backed by 24-Karat physical silver.
• Flexible features: Buy, hold, redeem anytime.
• Silver as a future-ready asset: Growing demand in EVs, solar energy, and technology sectors.

Key Executive:

• Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance Ltd