Source: BL
Context:
Aditya Birla Capital Ltd (ABCL), a leading diversified financial services group, has launched “SimpliFi”, an AI-powered personal finance assistant on its omnichannel D2C platform — ABCD, to enhance customer experience through personalized financial guidance.
About SimpliFi
- SimpliFi is an AI-driven personal finance assistant designed to help customers manage their finances more intelligently.
- It offers 7 AI-powered features under the “MyTrack” section of the ABCD platform.
- Provides personalized insights across credit, health, and spending, integrating multiple financial products on a single platform.
Key Features
- Personalized Financial Guidance:
Offers insights on market movements, portfolio status, recommended actions, and goal-based financial planning across multi-asset categories. - “Know Your Policy” Feature:
- Decodes any health insurance policy, displaying coverage details and comparative alternatives instantly.
- Helps customers make informed health insurance choices.
- 360° Protection Suite:
Includes health-track tools, health-saver card, and benefits such as dental & eye check-ups, pharmacy discounts, and nutrition assistance.- Also offers comprehensive personal insurance and a digital will for legacy planning.
