Context:
AU Small Finance Bank (AU SFB), India’s largest small finance bank, has introduced concierge services for its premium banking programs, AU ivy and AU Eternity.
Key Highlights:
- Target Audience: The services are designed for Ultra High Net Worth Individuals (UHNI) and go beyond traditional banking by offering bespoke lifestyle privileges.
- Service Offerings:
- Travel: Partnerships for domestic and international luxury travel, hotels, and villas.
- Education Support: Assistance for students planning to study abroad, from pre-departure to post-arrival.
- Dining: Exclusive culinary experiences and premium offers through partner networks.
- Airport Services: Complimentary cab transfers, premium lounge access, and meet & greet services.
- Golf Access: Access to elite golf courses through service providers.
- Shopping Perks: Deals with luxury brands, invitations to exclusive events, and access to limited-edition items.
- Luxury Experiences: Limousine pickups, yacht charters, private events with celebrity chefs and mixologists.
- Event Invitations: Private screenings, sit-down dinners, and cookout evenings.
- Digital Banking: Advanced digital banking solutions tailored for premium clients.
About AU SFB:
- Founding and Growth: AU Small Finance Bank was founded in 1996 by Sanjay Agarwal and became a scheduled commercial bank in April 2017.
- Credit Ratings: The bank holds strong credit ratings: ‘AA/Stable’ from CRISIL, ICRA, CARE, and India Ratings, and ‘AA+/Stable’ for Fixed Deposits from CRISIL.
- Leadership: Executive Director & Deputy CEO: Uttam Tibrewal.
