Source: BL
Context:
- Axis Bank has introduced a specialised corporate salary programme targeting employees of funded start‑ups and digital businesses under its New Economy Group (NEG).
- The initiative is aimed at start‑up employees, especially those in Series A and above funded companies, across innovation hubs in India.
Features of the Programme
- Zero-balance savings account for employees
- Comprehensive insurance cover:
- Premium: ₹2,499 per person per year
- Coverage: Employee, spouse, and children up to ₹30 lakh
- Exclusive credit-card privileges
- Personalised loan options





