Context:
In a strategic move to strengthen its retail offerings, Bank of Maharashtra (BoM) has announced a co-branding partnership with SBI Card to launch co-branded credit cards aimed at fulfilling the financial and lifestyle needs of its customer base.
Key Highlights of the Partnership
- Tailored Credit Cards: The co-branded cards will feature:
- Reward points on purchases
- Cashback offers on selected transactions
- EMI facilities
- Exclusive merchant discounts across major categories like dining, travel, and e-commerce
- Distribution Channels:
- Available through both digital platforms and branch-based channels
- Seamless and easy onboarding process for eligible customers nationwide
- Collaborative Strengths:
- BoM’s extensive banking network and trusted customer relationships
- SBI Card’s credit card expertise, digital capabilities, and diverse product suite
