Context:
Federal Bank unveiled ‘Bharat Surotsav’, a signature cultural initiative celebrating India’s music and dance heritage, in Chennai. The launch highlights the bank’s efforts to connect with audiences through arts and culture while reinforcing its brand identity.
Key Highlights:
- Festival Type: Immersive dance and music fusion festival
- Objective: Celebrate India’s artistic heritage by blending iconic performers with contemporary sounds
- Featured Artists:
- Padma Shri Shobana (Classical Dance)
- Agam Band (Carnatic-Rock Fusion)
- Charumathi Raghuraman (Carnatic Violin)
- Ravi Chari (Sitar Maestro)
- Ticketing:
- Federal Bank customers receive 15% discount using debit/credit cards (max ₹200 per booking)
- Tickets available via BookMyShow
