Launched By:
- Investor Education and Protection Fund Authority (IEPFA), Ministry of Corporate Affairs
- India Post Payments Bank (IPPB), Department of Posts
Objective:
To deepen financial literacy and rural empowerment, especially among women in underserved and remote regions, by leveraging the India Post network and community-led education.
What Is the ‘Niveshak Didi’ Initiative?
- A grassroots financial literacy campaign that trains women postal workers and local influencers as financial educators.
- Focused on community-based knowledge sharing to promote responsible financial behavior.
Key Highlights of Phase 1:
- Beneficiaries: Over 55,000 citizens reached
- Women Participants: ~60%, primarily youth and economically active
- Rural Penetration: 2 out of 3 participants from deep rural areas
Phase 2 Goals:
- Scale: Over 4,000 financial literacy camps across India
- Trainers: Nearly 40,000 women postal workers trained as Niveshak Didis
- Training Focus Areas:
- Responsible investing
- Digital banking tools
- Savings habits
- Fraud prevention and financial safety
Leadership Speaks:
- Smt. Anita Shah Akella, CEO, IEPFA:
“Niveshak Didi is a movement, not a campaign. By taking financial knowledge to the last mile, we empower women to make informed, confident decisions that benefit entire communities.” - Lt Col Aditya Sinha, GM, IEPFA:
“This collaboration translates awareness into action, and helps rural citizens, especially women, become financially resilient and proactive.” - Mr. Gursharan Rai Bansal, CGM & CSMO, IPPB:
“Women are natural influencers. With the right tools and knowledge, they become agents of change, building trust and discipline in financial practices across rural India.”
About the Investor Education and Protection Fund Authority (IEPFA):
- Statutory body under the Ministry of Corporate Affairs
- Mission: Educate and protect investors, especially in remote and underserved areas
- Promotes awareness of:
- Budgeting
- Saving
- Investment decisions
- Investor rights and responsibilities
- Vision: A financially confident India, inclusive of all socio-economic segments
About India Post Payments Bank (IPPB):
- Launched: September 1, 2018
- Mandate: To provide accessible, affordable, and trusted banking to every Indian citizen
- Network Strength:
- 1.65 lakh post offices (~1.4 lakh in rural areas)
- 3 lakh postal employees
- Services Built on:
- India Stack for cashless, paperless, presence-less banking
- Biometric and mobile-enabled tech
- Offered in 13 Indian languages
- Reach: 11 crore customers in 5.57 lakh villages & towns
- Supports the vision of a Digital India and less-cash economy
The Niveshak Didi Phase 2 initiative is a transformational effort to democratize financial literacy in India. By empowering rural women as financial educators, IEPFA and IPPB are setting the stage for community-driven economic inclusion and grassroots development.
