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Why in News?
The Ministry of Panchayati Raj launched PANCHAM (Panchayat Assistance and Messaging Chatbot) on the eve of India’s 77th Republic Day, creating a first-of-its-kind two-way digital bridge between the Central Government and over 30 lakh elected Panchayat representatives.
What is PANCHAM?
- PANCHAM (Panchayat Assistance and Messaging Chatbot) is a WhatsApp-based AI digital assistant for Panchayati Raj Institutions (PRIs).
- Designed as a digital companion for Sarpanches, ward members, and Panchayat functionaries.
- Eliminates the need for separate apps, logins, or intermediaries by using the widely familiar WhatsApp interface.
Ministry & Collaboration
- Nodal Ministry: Ministry of Panchayati Raj (MoPR)
- Knowledge Partner: UNICEF
Aim & Objectives
- Direct Digital Connectivity:
- Establish a real-time, two-way communication channel between GoI and village-level leaders.
- Information Saturation:
- Ensure 100% awareness of Central and State welfare schemes at the grassroots.
- Feedback & Governance:
- Enable field-level challenges to reach policymakers instantly.
