Source: PIB
Context:
The Government of India has launched PRARAMBH 2026, a nationwide awareness campaign to ensure seamless implementation of the new Income Tax Act, 2025, which comes into effect from 1 April 2026. The initiative reflects a shift towards a simplified, technology-driven, and citizen-centric tax administration system.
What is PRARAMBH 2026?
PRARAMBH 2026 (Policy Reform and Responsible Action for Mission Viksit Bharat) is a comprehensive outreach campaign designed to educate taxpayers, build awareness, and facilitate compliance with the new tax regime.
Organisations Involved
- Ministry of Finance (Department of Revenue): Policy formulation and overall implementation
- Central Board of Direct Taxes (CBDT): प्रशासन और execution of direct tax reforms and outreach initiatives
Objectives of PRARAMBH 2026
1. Smooth Transition to New Tax Regime
- Help taxpayers and officials adapt to new provisions and compliance requirements
- Reduce confusion and compliance burden
2. Promote Trust-Based Taxation
- Encourage voluntary compliance and honest reporting
- Reduce tax evasion through awareness
3. Simplification and Dispute Reduction
- Improve clarity in tax provisions
- Minimise litigation and disputes
Key Features of the Campaign
1. Multimedia Outreach Strategy
- Use of TV, digital platforms, and social media for mass awareness
- Ensures wide reach across urban and rural areas
2. Simplified Taxpayer Guidance
- Provision of FAQs, tutorials, and easy-to-understand materials
- Makes complex tax rules more accessible
3. AI-Based Assistance
- Introduction of AI chatbot ‘Kar Saathi’
- Provides real-time query resolution and reduces dependency on officials
4. Enhanced Digital Infrastructure
- Launch of Income Tax Website 2.0
- Features:
- Improved navigation
- Faster processing
- Better user interface
5. Multilingual Communication
- Tax-related information available in multiple regional languages
- Promotes inclusivity and accessibility
6. Capacity Building and Training
- Nationwide workshops for tax officials
- Ensures uniform and efficient implementation
