Context:
RBL Bank has launched two new premium credit cards—LUMIERE and NOVA—marking its entry into India’s high-end credit card segment. These cards target the rapidly growing HNI (High-Net-Worth Individuals) and affluent customer base.
What Was Launched?
- Two premium credit cards: LUMIERE and NOVA
- Marks RBL Bank’s debut in the premium credit card category
Target Segment
- HNWIs
- Affluent and upper-middle income consumers
Features of the Cards
1. LUMIERE Credit Card
- Type: Invitation-only premium metal card
- Weight: 18 grams
- Annual Fee: ₹50,000
- Focus: Ultra-premium lifestyle and travel features
- Benefits Include:
- Elite airport services
- Luxury travel advantages
- Curated lifestyle privileges
- Designed exclusively for high-spending customers with sophisticated preferences.
2. NOVA Credit Card
- Type: Premium metal card
- Annual Fee: ₹12,500
- Target: Consumers seeking high value through rewards and lifestyle benefits
- Benefits Include:
- High reward points on flight + hotel bookings
- Restaurant savings
- Complimentary golf rounds and lessons via partner networks
- Positioned as a rewards-driven premium card for aspirational customers.
About RBL Bank
- Managing Director & CEO: R. Subramaniakumar
- Headquarters: Mumbai, Maharashtra
- Tagline: “Apno Ka Bank”
- Established: 1943
