Context:
Tropical Agrosystem (India) Pvt Ltd, a key player in the crop protection and plant nutrition industry, has launched an ambitious sustainability campaign titled #SawalKalKaHai. The initiative is aimed at empowering farmers, promoting environmentally friendly agricultural practices, and encouraging urban consumers to make informed food choices that safeguard both human health and ecological integrity.
Campaign Vision and Objectives
The #SawalKalKaHai campaign highlights the critical link between farming practices and consumer choices, seeking to:
- Foster nationwide awareness on sustainable agriculture and food systems.
- Emphasize the importance of soil health, ecological preservation, and long-term food security.
- Inspire collective action by farmers and consumers to build a sustainable and resilient food ecosystem.
Key Features of the Campaign
- Educational Film: A core component of the campaign is a compelling film that traces the journey of food from soil to plate, illustrating how everyday decisions affect the environment and public health.
- Sustainability Messaging: The campaign underscores that “sustainability begins in the soil and ends on our plates,” reinforcing the need for environmentally sound farming and responsible consumption.
Significance and Impact
- Build long-term awareness and behavioral change among both agricultural communities and urban consumers.
- Position sustainability at the center of India’s food and farming discourse.
- Support national goals on climate-smart agriculture and soil conservation.
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