RBI Grade BNABARD ESISEBI
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Context:
“RBI MPC Unpacked: Key Theory Meets Today’s Macro Trends”Tap to play · from the C4S channel
On September 1, 2025, Axis Bank Limited launched the 3rd edition of Sparsh Week (September 1–5, 2025) under the theme “Raise the Bar”. The initiative brought together over 1 lakh employees across 5,868 branches in 40 cities to strengthen customer experience, employee engagement, and leadership visibility.
Sparsh Week 2025
- Theme: Raise the Bar.
- Core Principles:
- Own the Brand
- Own the Customer
- Act with Speed
- Zero Pendency
Segment-Specific Initiatives
- Students: “Piggy to Prodigy Day” – Bank tours, fun learning sessions, and engagement with Axis Bank Young Bankers (ABYB).
- Women: Financial awareness sessions via ARISE; Nari Shakti Diwas with panel discussions and discounts.
- Senior Citizens: Awareness drives on digital banking, fraud prevention, and will creation.
- Startups: Startup Sangam – showcasing ventures, CX roundtables, and networking.
- MSMEs: Expert sessions and loan facilitation.
- Farmers & Agri-entrepreneurs: Krishi Diwas advisory sessions, soil-testing kits, and rural outreach programs.
- NRIs: Client engagement across UAE, Singapore, and U.S. with homecoming meets.
- LGBTQ+ Community: Pink Economy event and inclusion-focused interactions.
About Axis Bank
- MD & CEO: Amitabh Chaudhry
- HQ: Mumbai, Maharashtra
- Established: 1993
- Tagline: Badhti Ka Naam Zindagi