Kotak Mahindra Bank Launches ‘Solitaire’ Programme to Target Affluent Customers

Kotak Mahindra Bank has launched ‘Solitaire’, an exclusive invitation-only banking programme, aiming to deepen engagement with India’s affluent segment. This is part of the bank’s strategic shift toward a more customer-centric approach.

Key Highlights:

• What is Solitaire?
  • A premium, invite-only programme offering top-tier privileges, investment tools, and personalised services to high net-worth clients.
• Eligibility Criteria:
  • Salaried individuals: Relationship value of ₹75 lakh
  • Self-employed individuals: Relationship value of ₹1 crore
• Features of Solitaire:
  • ₹8 crore in pre-approved credit lines across home loans, personal loans, and credit cards
  • Solitaire credit card benefits:
    • No annual fees
    • Unlimited airport lounge access
    • Zero forex markup
  • Access to a dedicated relationship manager trained to handle affluent customer needs
• Strategic Intent:
  • Kotak has 53 million customers, of which less than 1% are affluent—but they contribute over 35% of total business
  • Goal: Expand affluent customer base and exceed 4% segment share through Solitaire

BS