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Context:
Life Insurance Corporation of India (LIC), India’s largest life insurer, has introduced a new WhatsApp-based premium payment service, enabling policyholders to pay premiums and access policy details through a chatbot interface.
Key Features of the Service
- Available to all registered LIC customers
- Access through a WhatsApp bot for a seamless, interactive experience
- Allows checking of policy status and premium due dates
- Payment modes supported: UPI, net banking, credit/debit cards
- Entire journey—from policy identification to payment and receipt—happens within WhatsApp
- Launched by LIC Chairman & MD Siddhartha Mohanty and senior officials
Significance
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- Enhances customer convenience and accessibility
- Enables policyholders to pay anytime, from anywhere
- Supports LIC’s broader digital transformation goals
- Over 2.2 crore policyholders are registered on LIC’s digital platform, with 3+ lakh daily logins
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About LIC:
- Founded: 1 September 1956
- Headquarters: Mumbai, Maharashtra
- Chairman: Siddhartha Mohanty
