Context:
The Government of India is promoting balanced regional development and local entrepreneurship through the One District One Product (ODOP) initiative, integrated with Districts as Export Hubs (DEH), and supported by schemes targeting MSMEs.
ODOP – One District One Product Initiative
- Launched by: DPIIT, Ministry of Commerce & Industry
- Objective: Identify, brand, and promote one unique product or service per district to:
- Boost local manufacturing
- Attract investment
- Promote exports
- Generate local employment
- ODOP has been merged with the “Districts as Export Hubs” (DEH) initiative for operational efficiency.
Districts as Export Hubs (DEH)
- Led by: Directorate General of Foreign Trade (DGFT)
- Each district prepares a District Export Action Plan (DEAP) for identified product(s)/services with export potential.
- DEAP focuses on:
- Quality improvement
- Capacity building
- Infrastructure development
- Market access and promotion
- A District Export Promotion Committee (DEPC) oversees implementation, supported by state-level Export Promotion Committees.
MSME Export and Marketing Support
a. International Cooperation Scheme (Ministry of MSME)
- Supports MSMEs in:
- Participating in international fairs, exhibitions, seminars, buyer-seller meets abroad
- Market intelligence and cost reimbursements for exports
- Enhancing export-readiness and building global competitiveness
b. Digital & E-Commerce Enablement
- Schemes covering digital marketing training:
- Procurement and Marketing Support Scheme
- MSME Trade Enablement and Marketing (TEAM) scheme
c. Financial Incentives for MSMEs:
- PMEGP, PM Vishwakarma, Khadi Gramodyog Vikas Yojana, Coir Vikas Yojana, etc., provide:
- Enterprise creation, tool kits, capacity building, and marketing support
- Credit Guarantee Fund Trust for MSEs (CGTMSE):
- Offers loan guarantee cover, with enhanced support for women-led enterprises
