Context:
With deposit growth slowing to 10.3% in FY25 from 13.5% in FY24, state-run banks are launching innovative deposit schemes to attract customers. Most public sector banks (PSBs) are targeting a 9–11% deposit growth for FY25.
Union Bank of India: Special Term Deposit with Health Cover
- Scheme: Special 375-day fixed deposit
- Interest Rate: 6.75% per annum
- Eligibility: Minimum deposit of ₹10 lakh, maximum ₹3 crore
- Unique Feature: Includes a 375-day Super Top-up Health Insurance cover:
- Coverage: ₹5 lakh
- Facility: Cashless hospitalisation
- Objective: Combine financial returns with healthcare benefits to appeal to high-value depositors
Canara Bank: Launch of Canara TruEdge (CASA Product)
- Product Type: Current Account and Savings Account (CASA) combo
- Target Group: Customers requiring tailored financial and operational solutions
- Features:
- Customer Segmentation: Personalised account management
- Flexible Benefit System:
- Waivers and concessions on charges
- Benefits linked to Monthly Average Balance (MAB) of the previous month
- Objective: Deepen customer relationships through customisation and retention-focused incentives
