Context:
The Food Safety and Standards Authority of India (FSSAI), in collaboration with the Ministry of Ayush, has released a detailed list of food items classified under Ayurveda Aahara. This development aligns traditional Ayurvedic wisdom with modern food safety regulations.
What is Ayurveda Aahara?
- Ayurveda Aahara refers to food products prepared in accordance with Ayurvedic principles emphasizing balance, seasonal alignment, natural ingredients, and therapeutic herbs.
- Regulatory Framework: Governed by the Food Safety and Standards (Ayurveda Aahara) Regulations, 2022.
- Objective: To integrate Ayurvedic dietary wisdom with contemporary nutritional standards, promoting preventive health and sustainable lifestyles.
Significance and Impact
- Bridging Tradition and Regulation: Brings structured clarity to Ayurvedic food products, paving the way for innovation and expansion in the nutraceutical and health food market.
- Consumer Confidence: Aids informed dietary choices for health-conscious individuals seeking natural, preventive health approaches.
- Global Positioning: Strengthens India’s positioning as a source of time-tested traditional wellness practices within a regulatory framework.
