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Why in News?
The Union Commerce and Industry Minister launched seven new interventions under the Export Promotion Mission (EPM) to strengthen MSME participation in global trade.
What is Export Promotion Mission (EPM)?
- A flagship initiative of the Department of Commerce.
- Focuses on enabling MSMEs to expand exports and compete globally.
- Uses a holistic ecosystem approach — finance, logistics, compliance, and market access.
Objectives
- Improve global market access for Indian MSMEs.
- Reduce structural barriers:
- High cost of capital
- Logistics challenges
- Compliance requirements
- Promote inclusive export growth aligned with India’s trade ambitions.
Key Features
Dual Framework
- Niryat Protsahan → Financial support
- Niryat Disha → Trade ecosystem support
- Digitally monitored implementation.
Trade Finance Support
- Export factoring
- E-commerce credit
- Interest subvention (2.75%)
- Credit guarantees for MSMEs
Compliance & Certification (TRACE)
- Partial reimbursement for:
- Testing
- Inspection
- Certification for global standards
Logistics & Overseas Warehousing (FLOW & LIFT)
- Support for overseas warehouses
- Freight cost reimbursement
- E-commerce export hubs
Trade Intelligence & Capacity Building (INSIGHT)
- Strengthening district export hubs
- Market intelligence systems
MSME Financial Assistance
- Credit support up to ₹5 crore
- Interest subsidy and guarantee coverage
- Support for digital exporters
Market Integration
- Initiatives like Bharat Mart (Dubai) to connect exporters with:
- GCC countries
- Africa
- Europe
