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Context:
NITI Aayog’s Women Entrepreneurship Platform (WEP) and DP World have jointly launched ‘We Rise – Women Entrepreneurs Reimagining Inclusive and Sustainable Enterprises’, a programme aimed at nurturing women-led MSMEs and making them export-ready.
About the Initiative:
- Type: Public–private partnership under WEP’s Award to Reward (ATR) framework.
- Objective: Identify and scale high-potential women-led MSMEs for global trade and sustainable growth.
- Launch Partners: NITI Aayog’s WEP and DP World, a global leader in logistics and supply chain management.
Key Features:
- Global Expansion Support: 100 women entrepreneurs will be mentored for international business operations and export readiness.
- Market Access: Participants will showcase their products at Bharat Mart (Dubai) in the Jebel Ali Free Zone, a global B2B and B2C marketplace.
- Strategic Mentorship: Guidance on trade compliance, branding, and cross-border logistics leveraging DP World’s expertise.
- Public-Private Partnership Model: Integrates WEP’s network of 90,000+ women entrepreneurs with DP World’s global trade infrastructure.
- ATR Framework: Provides scalable solutions addressing finance, market linkages, legal support, and growth challenges.
