Context:
In a historic move to boost consumer safety and regulatory governance in India’s traditional medicine sector, Shri Prataprao Jadhav, Union Minister of State (Independent Charge) for Ayush and Minister of State for Health & Family Welfare, launched the Ayush Suraksha Portal at Ayush Bhawan, New Delhi. The launch aligns with the Supreme Court’s directive to establish a centralized mechanism for monitoring misleading advertisements and adverse drug reactions (ADRs) in Ayush systems.
Key Objectives of the Ayush Suraksha Portal
- Serve as a centralized digital platform to report and monitor misleading Ayush advertisements and ADRs
- Ensure real-time tracking, status updates, and regulatory action by State and Central authorities
- Empower citizens, professionals, and regulators through an integrated surveillance ecosystem
- Promote evidence-based practices and enhance transparency in Ayush product monitoring
Supreme Court Directive
- The portal was launched in compliance with SC Order dated July 30, 2024, in Writ Petition (Civil) No. 645/2022
- The Court mandated the creation of a central dashboard for reporting and inter-agency coordination by June 2025
Key Functional Features
- Public Access: Citizens can directly report misleading ads and ADRs
- Real-Time Updates: Status tracking and case monitoring by officials and public
- Inter-State Coordination: Facilitates referrals and action sharing among SLAs
- Transparent Governance: Public dashboard ensures accountability and visibility of actions taken
Significance
- Reinforces the Ministry of Ayush’s commitment to safe, credible, and quality-assured traditional medicine
- Enhances regulatory efficiency, ensures public health safety, and deters unethical marketing practices
- Supports the vision of Digital India and responsible governance in healthcare
