Context:
KisaanSay, a B2C agribusiness company that sources food products directly from farmers, is scaling up its partnership with Farmer Producer Organisations (FPOs) across India to boost farmer incomes and supply chain efficiency.
Key Highlights:
- Expansion Plan:
- KisaanSay plans to collaborate with 500 FPOs over the next 4–5 years, up from 20 currently engaged.
- Profit Sharing Model:
- FPOs will handle production and bear associated costs, while KisaanSay will manage marketing and sales. Profits will be split 50:50 under a co-branded model.
- Current Reach:
- The company has reached 50,000 farmers through its network and offers over 100 farm-based products.
- Supply Chain Strategy:
- Products are first packed by FPOs and sent to a central warehouse. To reduce logistics costs, regional distribution hubs will be set up across India.
- Revenue Potential:
- Each participating FPO could earn up to ₹4 crore annually, with some already crossing ₹50 lakh in turnover.
- Platform Presence:
- KisaanSay’s products are available on major platforms like Amazon, Blinkit, Zepto, BigBasket, Reliance Jio, and soon on Flipkart.
- International Plans:
- The company is finalizing export deals with Dubai for both online and offline sales.
- Government Support:
- KisaanSay shared its model during a weekly webinar organised by the Union Agriculture Ministry, initiated by Secretary Devesh Chaturvedi.
Why It Matters:
This model directly connects farmers to consumers, promotes value addition at source, and supports rural entrepreneurship. It also aligns with India’s agri-export goals and digital retail penetration.
