Source: PIB
Context:
As part of the Swachhata Hi Seva (SHS) 2025 campaign (17 Sept. – 2 Oct.), Prime Minister Shri Narendra Modi called citizens to participate in Ek Din, Ek Ghanta, Ek Saath, a one-hour nationwide voluntary cleanliness drive at 8:00 AM.
Led by the Ministry of Housing & Urban Affairs (MoHUA) and the Department of Drinking Water & Sanitation (DDWS), MoJS.
Aim:
- Reinforce jan andolan (people’s movement) for cleanliness.
- Eliminate garbage-prone areas, maintain cleaner public spaces, and promote sustainable, plastic-free practices.
Features:
- Mass Participation: Over 5 crore citizens, including local bodies, NGOs, SHGs, students, and officials.
- Target-Oriented: Focused on 7 lakh Cleanliness Target Units (CTUs) and 3 lakh public areas.
- Inclusivity: Engagement of political leaders, gram panchayats, and diverse communities.
- Sustainability Focus: Promotion of zero-waste festivals, eco-friendly decorations, and plastic reduction initiatives.
