RBI Grade BNABARD ESISEBI
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Context: India is projected to have 10.8 crore affluent consumers by 2036, marginally surpassing China’s 10.3 crore, according to a joint report by NielsenIQ and World Data Lab.
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How the Report Defines Its Terms
- Affluent consumers — people spending more than $90 a day
- Core consumers — people spending between $13 and $90 a day
| Indicator | Figure |
|---|---|
| India affluent consumers (2026) | 2.6 crore |
| India affluent consumers (2036) | 10.8 crore |
| India’s increase | +8.2 crore |
| China affluent consumers (2036) | 10.3 crore |
| China’s increase | +6.2 crore |
| India core consumers (2026) | 64.9 crore |
| U.S. affluent consumers (2036) | 23.1 crore |
| World affluent consumers (2036) | 102.5 crore |
| Global increase (2026–2036) | +36.9 crore |
| Largest rise among countries shown | India |
